The company's purpose is to trade in goods of all kinds, in particular perfumes, cosmetics, jewelry and crystal products, as well as to provide services in the areas of logistics, administration, sales organization and production. The company may establish branches and subsidiaries in Switzerland and abroad, and may found, participate in, or acquire other companies in Switzerland and abroad, as well as conduct all business and conclude contracts that may be suitable to promote the purpose of the company, or that are directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad, as well as license, acquire and sell trademarks and other intellectual property rights. It may also provide financing for its own account or for the account of third parties, and may enter into guarantees and sureties for its subsidiaries and third parties.