The company's purpose is the editorial production of online and print products, the organization of events and workshops, as well as services in the field of advertising sales. Additionally, it trades in beauty and wellness products, as well as merchandising items. Furthermore, it offers comprehensive services in advertising, communication, marketing, design, corporate strategy, corporate branding, public relations, and editorial consulting. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. It may also acquire, manage, encumber, and dispose of real estate, intellectual property rights, and licenses of all kinds.