The company's purpose is to perform all types of services in the fields of management, marketing, and public relations, as well as consulting in the field of finance. It also aims to carry out all real estate transactions, including the purchase, sale, management, brokerage, and evaluation of real estate, with the exception of operations prohibited by the LFAIE. The company may also engage in any other activity that has a direct or indirect connection with these purposes; it may notably create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.