The company aims to produce, broker and trade goods in the areas of fashion, lifestyle, art, cosmetics, jewelry and furniture, as well as provide services in these areas. It also aims to provide services in the areas of travel and digital media (in particular content creation, website creation and design). The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.