operation of public establishments, such as cafes, restaurants, hotels, and discos; trade in foodstuffs in Switzerland and abroad; development and operation of hotels in Switzerland and abroad; provision of services as advisor or expert to third parties in the field of hotel design and construction and hotel management, abroad; financial and commercial services useful for the development of companies and hotels abroad; care and advice in the field of aesthetics, as well as the creation, research, development, manufacture, marketing, and distribution of all products related to cosmetics, particularly in the field related to anti-aging prevention; the company may carry out all commercial or financial operations having a direct or indirect connection with its purpose and promoting its development; it may also acquire participations in other companies and acquire companies with an identical or similar purpose, establish branches or form subsidiaries in Switzerland or abroad, excluding operations prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE); it may also grant loans to its shareholders, affiliated companies, or third parties, and provide guarantees, securities, or guarantees for any commitment made by its shareholders, affiliated companies, or third parties.