The purpose of the company is to grant, actively manage, develop, exploit and administer trademarks and licensing rights worldwide. The provision of commercial services such as consulting, advertising, patent and trademark exploitation and brokerage, as well as participation in other companies. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may, whether for consideration or not, conduct transactions in the interest of shareholders of the company or other group companies, in particular grant them loans, conclude cash pooling agreements with them and provide security for their liabilities to third parties.