The company's purpose is the wholesale and retail trade in watches, watch components and other timekeeping devices, as well as jewelry and accessories of the brand "Swatch" and other brands, and the operation of "Swatch-Shops" and other retail stores in Switzerland. The company may participate in companies and enterprises at home and abroad. The company is authorized to acquire, hold, encumber and sell real estate at home and abroad and to perform all other legal transactions possible in connection with real estate.