The company's purpose is the total or partial management of productions in the fields of photography and videography, audiovisual in general, events, advertising and fashion. It may participate in other companies and establish branches and subsidiaries, both in Switzerland and abroad, carry out all real estate, movable, commercial and financial transactions related to its purpose or likely to promote it, in particular grant loans or guarantees to associates, and, in general, carry out any activity directly or indirectly related to its purpose, except for any activity prohibited by the Federal Law on the Acquisition of Real Estate by Foreigners (LFAIE).