The company aims to inspire children with valuable and sustainable play and learning content. It supports the maintenance and expansion of the offers of the Spielweltenfabrik, clubs and other suitable external offers. It enables the implementation of workshops and experience events. It can operate a shop, acquire, exploit and sell trademarks, brand rights, licenses and/or other commercial rights. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.