The development, modification and exploitation of intellectual property rights, as well as the identification and rationalization of related services through the granting of licenses and service packages to individuals or legal entities. It may carry out all development, coordination and management activities of sales outlets, coordination of product distribution (clothing, footwear, leather goods, perfumes, sports articles, merchandising and various and eventual) or the coordination of such activities carried out by third parties, as well as the purchase or rental of real estate or the purchase and sale of instrumental real estate for the above-mentioned activity, analysis, definition and development of communication and marketing strategies, also in the form of event organization and public relations. The company may also acquire, hold and realize rights to intangible and immovable assets both in Switzerland and abroad, establish branches in the national and foreign territory, as well as participate in other companies. The company may carry out any other activity related or connected to the achievement of the company's purposes. The company may carry out all viticulture and oenology activities aimed at the production and marketing of wines, spirits and related products, as well as any other activity connected with the purpose of the company, both in Switzerland and abroad.