The company aims to provide customized services to businesses operating in the fields of health, wellness, sports, and luxury goods worldwide, particularly in the areas of business relationships, direct sales, and organization of trade events. It also aims to represent brands and distribute their products in all exclusive, health, wellness, sports, and business areas, from sports equipment to luxury goods. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.