The company's purpose is to design and implement financial strategies and industrial and commercial developments, particularly in the food and beverage sector, especially in the wine, spirits, and local products trade. The company can provide wine consulting services, purchase and sell wines and other fine products; import and export, particularly wine, organize wine and gastronomy events. The company operates in Switzerland and abroad. It can also acquire and manage participations, on its own behalf or on behalf of third parties, in commercial or industrial companies, based in Switzerland or abroad, by acquiring shares, bonds, or parts, holding claims or any other suitable form, acquiring patents and trademarks. It can handle all operations that are directly or indirectly related to its main purpose, excluding activities prohibited by the LFAIE. The company can grant loans to its associates or third parties, act as guarantor for loans subscribed by its associates or third parties, guarantee these loans by issuing or pledging securities or by subscribing to any other financial commitment, pledge its assets to secure any claim. The company can carry out any commercial and financial activity, investment, or other activity directly or indirectly related to its purpose or that is suitable to achieve it. It can handle these operations on its own behalf or on behalf of third parties, as a representative or agent, or have them executed on its behalf by third parties. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad.