to carry out the following activities: 1. Production and marketing: - perfumes, perfumery products and cosmetics (skin, hair, makeup care); - beverages of all types (alcoholic and non-alcoholic, mineral and spring water; design and implementation of phytodesign projects, landscaping and floral arrangement, including the production of structures and technical solutions. 2. Services and establishment management: - beauty institutes, wellness centers and aesthetic clinics; - food establishments (restaurants, cafes, bars); - automotive and transportation services: passenger transportation and transfer services; operation of car wash and maintenance stations; vehicle rental, sales and purchase services; automotive technical services. 3. Event organization and production: - cultural, sports and entertainment events; - sports competitions and events: - fashion shows and performances; - conferences and educational programs. 4. Educational services and training: - schools and courses in the fields of arts, sports, languages: - professional training in aesthetics and wellness: - personal development and coaching. 5. Complementary services: - import-export of all products related to the above activities; - project consulting and management. The company may engage in any commercial, financial or other activity directly or indirectly related to its purpose; it may in particular create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts intended to develop and expand its purpose or related thereto directly or indirectly.