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© 2026 cohaga AG · All Rights Reserved · St. Gallen, Switzerland · Imprint745,937 companies indexed · Last updated: today
DirectoryTransport & LogisticsLogistics & Transport CompaniesRotkreuzSwiss Automotive Group AG
Swiss Automotive Group AG Logo
Verified· 4 sourcesTrust Score
Summary

About the company

Swiss Automotive Group AG is a supplier of spare parts and aftermarket products for passenger cars and commercial vehicles. Its portfolio includes lubricants, chemicals, car accessories, workshop equipment and consumables, serving garages, independent repair shops, body shops, auto electricians, vehicle manufacturers, resellers and specialist retailers across multiple European countries. The group also provides industry-specific software, technical support, training and workshop partnership concepts.

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4.2/5

Swiss Automotive Group AG

6
Spare parts for passenger cars and commercial vehicles
Spare parts for passenger cars and commercial vehicles, including service and repair parts for workshops, body shops, auto electricians, resellers and specialists.
Operating fluids, chemicals and consumables
Operating fluids, chemicals, accessories, workshop equipment and consumables for maintenance and repairs in the vehicle environment.
Just-in-time delivery
Multiple daily delivery runs with high product availability, so customers can carry out maintenance and repair work without their own inventory.
Technical support
Technical support for multi-brand operations and independent workshops to help with maintenance, repairs and competitiveness.
Training
Training for independent workshops and multi-brand operations to strengthen technical expertise in a highly competitive market environment.
Workshop concepts
Workshop concepts with special promotions, purchasing discounts and a clear brand identity for partner workshops, without giving up business independence.
Trust & reputation

ranQ Trust Score of Swiss Automotive Group AG: 4.2 out of 5.0

Trust Score4.2/ 5.0

Very high

x

Data basis 100% · As of October 2026

Swiss Automotive Group AG scores 64.1 out of 100 points in the Reputation area of the ranQ Trust Score. This area carries 42% of the weighting.
x
CriterionValueWeight
  • Review quality: The average rating across all connected sources, smoothed against the industry mean. So 5.0 stars from three reviews do not outrank 4.7 from three hundred.57.524%
  • Review volume: The number of reviews across all sources. The scale is logarithmic: the first reviews count the most, and the maximum is reached at 50 reviews.61.010%
  • Review recency: The age of the most recent review. Two-year-old reviews deliberately sit in the middle, because that is normal for Swiss SMEs. Only after three years without a new voice does the value drop markedly.88.08%
Swiss Automotive Group AG scores 92.3 out of 100 points in the Substance area of the ranQ Trust Score. This area carries 28% of the weighting.
x
CriterionValueWeight
  • Establishment: Years since founding or brand launch, logarithmic. The maximum is reached at 15 years.100.012%
  • Company size: The headcount band, researched by ranQ or stated by the company. It is scored in steps rather than by head count, because the data only provides bands.82.07%
Swiss Automotive Group AG scores 86.7 out of 100 points in the Identity area of the ranQ Trust Score. This area carries 22% of the weighting.
x
CriterionValueWeight
  • Verification: Official register entry (commercial register with UID or professional-body record, 55 points), confirmed domain (20 points) and confirmed ranQ profile (up to 25 points, depending on completeness).86.722%
Swiss Automotive Group AG scores 50.0 out of 100 points in the Visibility area of the ranQ Trust Score. This area carries 8% of the weighting.
x
CriterionValueWeight
  • Website authority: Ahrefs' Domain Rating measures, on a scale of 0 to 100, how strongly a website is linked from other websites. For Swiss SMEs the range up to 40 is typical; the maximum is reached at 35.100.04%
  • Media authority: Quality and number of editorial mentions, weighted by the importance of the source, plus the recency of the latest high-quality mention.0.04%
Qualifications+0.00

Swiss Automotive Group AG reaches a ranQ Trust Score of 4.2 out of 5.0 — rated «Very high». The rating draws, among other things, on 4.0 out of 5 stars from 10 customer reviews. As of October 2026.

The Trust Score cannot be bought and is calculated from publicly verifiable data.

Reviews

Aggregated rating

Aggregated rating
4
of 5

Aggregated from 10 reviews across all connected sources

Sources
GGoogle410
★TrustpilotSoon
PProvenExpertSoon

Further sources are added continuously and factored into the ranQ Rating.

Press

Media

February 23, 2026Media
Derendinger startet Suche nach neuem CEO
auto-wirtschaft.ch
June 20, 2025Media
Swiss Automotive Group mit neuem Ankeraktionär und Führungswechsel
auto-wirtschaft.ch
November 3, 2024Media
Swiss Automotive Group kauft E. Klaus AG
auto-wirtschaft.ch
October 28, 2024Media
Aus SAG, Technomag, Matik, Klaus und Normauto wird Derendinger
auto-wirtschaft.ch
March 21, 2022Media
Die SAG Schweiz AG bekommt einen neuen CEO
auto-wirtschaft.ch

Knowledge

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Comparisons

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Location

Erlenstrasse 4a
6343 Rotkreuz
Opening hours
Mon
07:00 - 12:00, 13:00 - 17:00
Tue
07:00 - 12:00, 13:00 - 17:00
Wed
07:00 - 12:00, 13:00 - 17:00
Thu
07:00 - 12:00, 13:00 - 17:00
Fri
07:00 - 12:00, 13:00 - 16:00
Sat
Closed
Sun
Closed

At a glance

Legal form
Corporation
UID
CHE-113.290.919
Founded
2006 · 20 years
Last commercial register change
December 2, 2025
Employees
21 to 50
Legal form: Graded by liability and disclosure. The weight is kept small: a sole proprietorship is not a dubious company, it is just liable differently.
100.0
6%
  • Branch offices: Branch offices linked in the commercial register. Having none is normal and costs no points.70.03%
    • Full methodology

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