The sale, trade, import-export and rental of bicycles, the sale and trade of spare parts, the provision of services and repair of bicycles as well as the sale of clothing and accessories in the field of cycling and soft mobility; the marketing of ideas or projects related to the aforementioned fields. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish companies with an identical or similar purpose, carry out all commercial, financial, movable or other operations and conclude all contracts suitable for developing its purpose or directly or indirectly related to it.