The design, manufacturing, development, assembly, and marketing, in any form, of components and products of the watchmaking industry, microtechnology, fashion, jewelry, and luxury items in general. The development, production, assembly, and marketing of watch movements and products manufactured in Switzerland. The study, research, and development of new manufacturing processes as well as innovative and eco-sustainable materials; the purchase, sale, import, export, and trade of raw materials, machinery, finished and semi-finished products, luxury items, handbags, clothing, furniture, works of art, precious stones, watches, and jewelry; consulting and provision of services to third parties in the industrial, commercial, and marketing sectors, including market research; any activity in the field of intellectual property, with particular reference to patents, trademarks, industrial designs, and know-how; the acquisition and granting of licenses of any kind and franchising activities; the purchase, sale, and management of industrial and business real estate such as permanent business establishments; the acquisition of shares in other companies with similar purposes; the granting of financing and guarantees to subsidiaries and, more generally, the performance of any industrial, commercial, and financial operations deemed useful to achieve or favor directly or indirectly the corporate purpose, including the creation of branches or subsidiaries both in Switzerland and abroad.