The creation, marketing, management, support and consulting for innovations in the field of telematics and computer science, with the development of application, operational, management and process software, provision of data processing and technical processing services; organization and consulting for companies in general for the development of human resources, IT and business strategies; promotion of training and updating courses to raise the professional level, participating in and organizing conferences, congresses, educational trips and any other similar activity; business and commercial consulting activities, including the promotion, marketing and study of company brands; provision of services to companies in the commercial, management, technological, administrative, accounting, secretarial and image development sectors; buying and selling of advertising spaces, conclusion of sponsorship contracts, organization of sports and non-sports events, also of a promotional nature, marketing for promotional or commercial purposes of products and accessories featuring company-owned brands and/or licensed brands; participation with any type of car, motorcycle, boat and/or other vehicle in national and international competitions organized by national and/or international federations and/or motor sports and/or motorboat associations; construction, maintenance, repair, rental and leasing, also for promotional events, and management of cars, motorcycles and boats, with particular reference to participation in competitions organized by national and/or international federations and/or motor sports associations; purchase, sale, rental of real estate, including commercial, residential, tourist and recreational activities; the company may purchase and sell advertising spaces, conclude sponsorship contracts, organize events and events. The company may, within the limits and in compliance with the regulations governing its exercise, acquire participations and interests in other companies with similar, complementary and related purposes and may carry out all financial, banking, industrial, commercial, securities and real estate transactions necessary to achieve the company's purpose.