The company's purpose is to engage in any activity related to the realization of real estate projects, including promotion, development, enhancement, purchase, and sale of properties, all renovation work, leasing of goods, brokerage, management, and financial advisory services, all excluding operations prohibited by the LFAIE. The company also aims to provide all types of services in the hospitality sector. The company may additionally engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations, and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.