The company's purpose is to organize marketing events, customer and club events, both domestically and internationally. Furthermore, the company engages in the trade and distribution of lifestyle, convenience, and luxury products, as well as selected high-end vehicles. In addition, the company may conduct any business that is suitable to promote or facilitate the development of the company and the achievement of its business purpose, and may acquire, encumber, and dispose of real estate. The company may establish branches and representations in Switzerland and abroad, enter into cooperations with other companies, and/or participate in or acquire similar or related companies.