to provide for its own account or for the account of third parties, both in Switzerland and abroad, all activities in the artistic, sporting, and music production fields; the import, export, trade, rental, and installation of lighting, sound, video, and furniture equipment; the organization of sporting, artistic, and cultural events; marketing and sales of promotional materials; technical, artistic, and legal creation for the production of professional broadcasts (Broadcast), radio and television, streaming (digitally transported data), audio and video, and merchandising (marketing of all products); sale, leasing, and promotion of advertisements on all media platforms such as radio, newspapers, magazines, television, and the internet in the sense of an advertising agency, as well as related services and activities. The company may also manage a ticketing organization, including ticket sales, management of sales channels, development of ticketing software, sale of licenses for this software, and operation of a data center. Furthermore, the company may carry out, either on its own account or on behalf of third parties, all financial, commercial, industrial, movable, and immovable transactions, in Switzerland and abroad, directly or indirectly related to the main purpose. It may also establish branches and subsidiaries in Switzerland and abroad.