Commercialization, import and export of consumer goods; development and exploitation of brands, as well as commercialization of related products and services; provision of services in the field of medical tourism; provision of marketing services in the media sector and content creation; provision of services in the field of marketing and sales; the company may establish branches in Switzerland and abroad, participate in companies in Switzerland and abroad, acquire similar or related companies or associate with them, as well as conclude transactions and contracts adapted to the promotion of the company's purpose or directly or indirectly related to it; the company may acquire, sell, encumber, manage, rent and build real estate in Switzerland and abroad; the company may provide financing for its own account or for the account of third parties and may provide guarantees and securities for subsidiaries and third parties; the company may also acquire, register, administer, encumber and sell patents, licenses and industrial property rights of all kinds.