The study, research, creation, development, manufacture, purchase, sale, after-sales service, trading of gold and refining, subcontracting; in particular surface treatments and decorations of all jewelry, watchmaking and their components; acquire, hold, administer, sell and negotiate all assets, including patents and other intellectual property rights; purchase, sale, import, export of all types of materials and equipment for the watchmaking, jewelry and other associated industries; the purchase, representation, rental and sale of cars and motorhomes, the operation of a garage, the transportation of people, and representation at markets, fairs and shopping centers and public advertising; prospecting for new customers; buying, selling, managing and taking over all types of businesses, including tobacco shops, grocery stores and boutiques; import-export of all products related to its purpose. The company may establish branches in Switzerland and abroad, and participate in other companies in Switzerland and abroad, as well as carry out all operations that are directly or indirectly related to its business purpose. The company may acquire, mortgage, sell and manage real estate in Switzerland and abroad (buildings in Switzerland for exclusively commercial use). It may carry out financing for its own account or for the account of third parties, as well as grant guarantees and securities to its subsidiaries and third parties.