The company's purpose is to provide services in the fields of organization, administration, marketing, distribution, corporate management and consulting, primarily in the tourism, hospitality, marketing, branding and hotel software sectors, as well as trading in goods of all kinds, in particular those for and from hotel and restaurant operations. The company plans, designs and executes conversions, new constructions, renovations, takes over construction management tasks, building and project management mandates, as well as assumes and carries out all related service mandates for its own and third-party accounts. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, manage and exploit patents and licenses. The company can acquire, hold, encumber and sell real estate. The company can carry out all commercial, financial and other activities that are connected with the company's purpose.