The management, operation, and licensing of hotels and hotel residences, as well as any activity related to the hospitality industry, in Switzerland or abroad. The Company may carry out all commercial, financial, real estate (if the real estate assets held through participations or buildings are located in Switzerland, they may only have an exclusively commercial use) or movable transactions, and conclude all contracts having a direct or indirect connection with its purpose and promoting its development. It may also create branches and subsidiaries in Switzerland and abroad, and acquire, hold, manage, and dispose of real estate (in Switzerland, buildings with exclusively commercial use) and intellectual property. The Company may also acquire participations in other companies and acquire companies with an identical or similar purpose (with regard to companies holding real estate assets located in Switzerland, these must have an exclusively commercial use). The Company may also grant loans or any other form of financing to affiliated companies, as well as provide any type of security, for the direct or indirect benefit of affiliated companies (or third parties), in particular in the form of guarantees, pledges, or fiduciary transfers of the Company's assets.