The manufacture and trade of printed products of all kinds and the marketing of products for new media and publishing, as well as related consulting. The management of commercial, recreational, financial activities, sponsoring and advertising management; the acquisition, management and sale of patents, licenses, know-how and trademarks; the creation, production, acquisition, development, maintenance and marketing of technologies, software and applications; it may carry out any other activity directly or indirectly related to the company's purpose or intended to promote it; the company may assume representations, participate in other companies and open branches and subsidiaries in Switzerland and abroad.