The company's purpose is the development, marketing, and exploitation of digital solutions, coaching services, training, and equipment related to shooting sports and performance. It can notably manage or exploit shooting facilities, as well as all related activities. The company may, in Switzerland and abroad, create branches, participate in other companies, acquire or establish companies with an identical or analogous purpose, carry out all economic, industrial, financial, movable, and immovable operations, except those prohibited by the Federal Law on the Acquisition of Real Estate by Persons Abroad (LFAIE), and conclude all contracts suitable for developing the social purpose or directly or indirectly related thereto.