The company's purpose is to develop and market patents, trademarks and products, marketing and distribution concepts, as well as to grant licenses in Switzerland and abroad, to advise companies and individuals at home and abroad, and to perform all usual activities of an advertising agency. The company may trade in goods and products of all kinds, finance and promote any kind of business, and conduct other business to the extent necessary or useful for achieving its purpose. The company may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or establish similar or related companies, and enter into any business that can achieve synergies with the main purpose. Furthermore, it may acquire, manage and sell real estate and securities.