The company's purpose is to acquire, develop, hold, manage and dispose of industrial property rights (in particular trademarks and designs), copyrights, patents and know-how in Switzerland and abroad, to grant and obtain trademark licenses and usage rights to intellectual property rights, and to provide services in the field of marketing, advertising and exploitation of intellectual property rights. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold, manage, exploit and dispose of real estate in Switzerland and abroad. The company may carry out all commercial, financial and other activities that appear suitable to promote the purpose of the company or are connected therewith.