The company's purpose is to provide services and develop and operate solutions in the areas of trade, consulting, technology, and digitalization. In particular, the purpose includes the operation of online platforms, webshops, and electronic commerce solutions, the development, optimization, and distribution of software and web applications, the provision of consulting services in the areas of e-commerce, IT, software development, marketing, design, and digital transformation, as well as the import, export, and trade of physical and digital products and the related activities in logistics, storage, distribution, and marketing. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies, acquire, manage, and sell real estate, and provide financing for its own account or for third-party accounts, as well as grant guarantees and warranties for subsidiaries and third parties. It is authorized to acquire, exploit, and manage licenses, patents, trademarks, and other intellectual property rights. Furthermore, the company may conduct all business that is directly or indirectly related to its purpose.