The company's purpose is: the production, import, export, purchase and sale, directly or by correspondence, of all products, in particular clothing, metals, food products, fuels, building materials, wallpaper, watches, jewelry, works of art, the operation of shops and boutiques for these various products, the design and creation of collections of clothing, shoes, accessories, jewelry, as well as the operation of bars, hotels and restaurants; consulting in the fields of design, printing, architecture and construction, execution of interior work, finishes, renovations, decoration and interior architecture; the operation and marketing of franchises and patents in all fields; the management and operation of private schools, consulting, management, administration and promotion in Switzerland and abroad of training institutes, the development and promotion of all means of education and training, and the exercise of all activities related to these fields; all activities and consulting in the field of events, in particular the organization of beauty contests, as well as all activities and consulting in the field of advertising and marketing (for full purpose see articles of association).