The company aims to operate exclusive lifestyle studios for fitness, wellness, cosmetics, endermology and haptotherapy, provide consulting services in the areas of management, finance, concept development, marketing, communication and related fields, as well as exploit intellectual property rights, namely trademarks and software. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.