The purpose of the company is the development, production, marketing, and distribution of high-quality fitness and lifestyle products, particularly functional drinking systems such as shakers and accessories, as well as dietary supplements with a focus on professional athletes and health-conscious consumers. The company can market products under its own brand or provide them to third parties, acquire, manage, and dispose of patents, licenses, and other intellectual property rights, and conduct all business that is suitable to promote the company's purpose directly or indirectly. It can establish branches and subsidiaries both domestically and abroad and participate in other companies. Among others, the brand PHI+ belongs to the company.