The company's purpose, both in Switzerland and abroad, is to offer all kinds of advice, services and performances, as well as to engage in all activities in the fields of hairdressing, aesthetics and beauty, in particular the operation of one or more salons; the purchase, sale, distribution, marketing, manufacture, import and export of all goods related to the aforementioned fields. The company may carry out all financial, commercial, industrial and securities transactions, both in Switzerland and abroad, directly or indirectly related to the main purpose, either on its own account or on behalf of third parties. It may establish branches in Switzerland and abroad. The company may also grant loans to its associates and/or guarantee, secure or endorse loans granted.