The company's purpose is to engage in all activities in the fields of advertising, taxis, and vehicle rental with or without a driver, as well as real estate, excluding any operations prohibited by the LFAIE, and the trade of all products. It may: carry out any financial, commercial, and industrial activities directly or indirectly related to its purpose; establish branches and/or subsidiaries in Switzerland and abroad and take an interest in all related or similar businesses that may develop its purpose; participate in all businesses having a direct or indirect relationship with its purpose, both in Switzerland and abroad; conclude loan agreements with its associates, as debtor or creditor, or grant them guarantees, if it serves its interests.