The company's purpose is general trade, marketing, distribution of consumer goods and equipment, marketing of ideas or projects related to the aforementioned fields, through various channels, including digital platforms, import and export of various goods, as well as all related operations and transactions, including all operations and transactions related to the creation, transfer, takeover, and transfer of business funds and concepts. The company may establish branches in Switzerland and abroad. The company may acquire interests in other companies and establish or finance companies that have a direct or indirect relationship with its purpose, or are able to promote it. The company may carry out all financial, commercial, movable or immovable transactions on its own account or on behalf of third parties, which are directly or indirectly related to its purpose or which are likely to enable it to be achieved. Within the framework of this purpose, the company may acquire real estate to the extent that its use is exclusively commercial.