The company's purpose is: research in the fields of multimedia and immersive technologies; the capture, production, and distribution of multimedia content; consulting, coaching, and support in the fields of technology and life and business management; the development of prototypes and the provision of all services in the field of virtual reality and related technologies. The company may also engage in any other activity directly or indirectly related to these purposes; it may, in particular, create branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with identical or similar purposes, or merge with such companies, carry out all operations and conclude all contracts suitable for developing and extending its purpose or directly or indirectly related thereto.