The company's purpose is to operate a shipping company, in particular to operate its own and third-party passenger ships, as well as to lease and charter ships. Furthermore, the company's purpose is to trade in ships and all related services and ancillary services, such as catering. The company may acquire or establish similar and related businesses, as well as acquire, manage and sell licenses, patents and other intangible assets and real estate. It may establish branches and subsidiaries in Switzerland and abroad and conduct all business that is connected with the company's purpose or is suitable to promote it.