The trade, design, manufacture, import and export of watches and related components, mechanical parts related to the watchmaking industry and jewelry, goldsmithing and jewelry articles as well as other luxury goods, in addition to providing logistical services. The company may also participate in trade fairs deemed relevant to the social purpose. The company may engage in design, development and market distribution of brands related to the promoted articles as well as any other activity directly or indirectly suitable to promote the social purpose. The commercialization activity may take place through wholesale and retail sales, direct and indirect sales and online sales. The company may establish branches, subsidiaries and/or agencies in Switzerland and abroad.