The company's purpose is to plan, organize and execute events in the field of sports with a connection to Switzerland, as well as plan and organize events in the fields of politics, music and show business. The company can promote talents in sports and music. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad, including brokerage and consulting services for the acquisition and sale of properties of all kinds, including condominium ownership. It can also provide financing for its own account or for third-party accounts, as well as provide guarantees and sureties for subsidiaries and third parties.