The creation, sale, distribution and transformation of photography, graphics, design, video, audio and associated products, original, digital and physical works of art, using various artistic techniques. It also aims to manage and market license rights, patents, copyrights, trademarks, as well as granting and managing franchises in the fields of computer science, art and websites. The company may carry out all financial, commercial or industrial, movable or immovable operations, except for any operation prohibited by the LFAIE, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose and grant loans or guarantees to associates or third parties, if it serves its interests.