The company aims to provide all consulting services for companies and organizations, in particular with regard to the optimization of business processes and strategic goals, as well as services in the field of IT and advertising, including the development and deployment of artificial intelligence (AI). The company can conduct all business that is directly or indirectly related to the aforementioned purpose, in particular acquire, dispose of, evaluate or have evaluated commercial, literary or artistic property rights, participate in other companies, establish branches and subsidiaries in Switzerland and abroad, and encumber, manage, purchase and sell real estate in Switzerland and abroad. It can grant direct or indirect financing to third parties, including direct or indirect shareholders of the company or companies in which they are involved, either through loans or other financing, or by providing security of any kind, whether against payment or not.