The company's purpose is to provide consulting and sales services in the fields of communication, marketing, media and new technologies, as well as to develop concepts, own products, ideas or projects on its own account or on behalf of third parties. The company aims to operate an online shop that distributes high-quality luxury goods. Investments are made in the sectors of internet, web, communication, audiovisual media and technology in general. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.