The company's primary purpose is to distribute, acquire, manage and exploit license, exploitation, distribution and copyright rights of all kinds, particularly in the bicycle, sports and leisure sectors, on the Swiss market. The company is part of a group and, to the extent permitted, aligns its business activities with the group's objectives. Accordingly, the company may, in the interest of the group or individual group companies (including their direct or indirect parent companies and their direct or indirect subsidiaries), conclude contracts, grant loans or other financing to such group companies, and provide security for their liabilities of all kinds, including by way of pledges or security assignments and transfers of the company's assets, or by guarantees of any kind, whether against payment or not. The company may establish branches and subsidiaries in Switzerland and abroad, acquire, hold, sell or finance any type of business. The company may acquire, hold and sell real estate. It may engage in all commercial activities that are directly or indirectly related to the company's purpose and take all measures that appear to promote the company's purpose or are related to it.
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