The company's main purpose is to engage in marketing and advertising activities, trade with or without transformation of promotional and advertising items, technical and service activities in these fields in Switzerland and abroad; organizing and implementing public advertising campaigns in Switzerland and abroad. The company may also engage in all activities related to business consulting, medical equipment sales, communication and billing of services, both in the technical and event fields. The company may engage in any financial, commercial or industrial activity, movable or immovable (except for operations prohibited by the LFAIE), directly or indirectly related to its purpose, both in Switzerland and abroad; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to associates or third parties. It may make loans or guarantee the commitments of its associates or persons close to them. It may create branches in Switzerland and abroad, acquire companies with similar purposes, merge with such companies and conclude all contracts intended to develop or achieve its purpose or related thereto directly or indirectly.