The operation of an automobile showroom, the management of a vehicle fleet as well as the trade, safekeeping and rental of new and used cars, as well as consulting and evaluation of car collections, respectively the establishment and maintenance of its own car collection. It may conclude all transactions and contracts that are likely to promote its activity related to all types of means of transport. The company may also conclude any trade related to yachting, aviation, watchmaking, wines and spirits as well as any brokerage, consulting and rental services related thereto. It may offer concierge, family office and administrative management services related to all means of transport as well as valuable collectibles. It may create branches and subsidiaries in Switzerland and abroad as well as participate in other companies in Switzerland and abroad or associate with them. Furthermore, the company may acquire, encumber, sell and manage real estate, this purpose being limited in Switzerland to buildings with exclusively commercial use. In addition, the company may participate directly or indirectly in financial transactions within the group, in particular by granting loans to direct or indirect shareholders or to other group companies or by granting guarantees, warranties or other securities of any kind.