The import, export and distribution of food products, beverages, party products, decorations, industrial machines, fashion items and various other retail products intended for consumption; manufacture and trade of food products and beverages; organization, planning and management of events and events, including all catering services; all services in the field of advertising and marketing, including advertising printing, marketing strategy development and creation of digital content. Furthermore, it may carry out, either on its own account or on behalf of third parties, all financial, commercial, movable or immovable transactions directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies, in particular by taking participation in similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad.