The trade, in any form, of luxury items, particularly in the sectors of jewelry, watchmaking, fashion and accessories, artworks, real estate and furniture; the provision of services for third parties in the industrial, commercial and marketing sectors, including market research; any activity in the field of intellectual property, with particular reference to patents, trademarks, industrial designs and models and know-how; the acquisition and granting of licenses of any kind and franchising activities; the purchase, sale, design, construction, renovation, leasing, management and administration of residential, industrial and commercial buildings; the acquisition of shares in other companies; the granting of loans and the provision of guarantees to the subsidiaries and more generally the performance of any industrial, commercial and financial operation deemed useful to achieve or to directly or indirectly favor the corporate purpose, including the creation of branches or subsidiaries both in Switzerland and abroad.