The company aims to establish and operate an online sales platform in the e-commerce sector for the distribution of goods of all kinds from Switzerland and abroad, as well as to provide services in the areas of marketing, logistics, and financial solutions for its own brands and those of its affiliate partners. Furthermore, the company aims to acquire, sell, and develop real estate in Switzerland and abroad, and to provide additional services in the construction and real estate sector, in particular financial construction management, project management, and owner consulting. Excluded are transactions prohibited by the Federal Act on the Acquisition of Real Estate by Persons Abroad (BewG). The company may also acquire, manage, and sell copyrights, patents, and licenses of all kinds, conduct all business that is suitable to promote the purpose of the company, establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, and acquire or establish similar or related companies.