The purchase and sale, in Switzerland and abroad, of precious stones, semi-precious stones, diamonds, pearls and jewels, fine or ornamental stones, cut and uncut; stone cutting; the creation, manufacture, sale and trade of jewelry, watchmaking and fashion items, in Switzerland and abroad; the organization of commercial and advertising exhibitions and fairs, the organization of fashion shows for promotional purposes, retail or wholesale sales services for jewelry items, and the presentation of products through any means of communication for retail sale; real estate brokerage and any service activity in the field of real estate in Switzerland and abroad; international trade brokerage and any advisory activity in the field of international trade, in particular concerning import and export operations; the company may make financial investments and carry out any commercial, financial, movable or immovable activity directly or indirectly related to its purpose, create branches or subsidiaries in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose; and grant loans or guarantees to associates or third parties, if it promotes its interests; however, the company may not, if necessary, hold, directly or indirectly, real estate in Switzerland, unless they have an exclusively commercial use.
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