The association aims to act as a bridge to facilitate all types of economic, cultural and social exchange between Switzerland and the rest of the world. From an economic perspective, the association's mission is to promote investment and collaboration opportunities in both directions, carry out advisory mandates with partners to support them in any type of investment operation, and organize conferences in the form of workshops to help the various stakeholders better understand procedures and investment opportunities. At the cultural level, the association focuses on promoting different cultures through the organization of events that bring together actors who symbolize cultural diversity in order to help them understand these differences and capitalize on diversity to seize existing opportunities. In addition, the association will strengthen the social aspect through close collaboration with charitable organizations and the organization of events for the benefit of these organizations (for full purpose see statutes).